Engaging Your Supporters in Peer-to-Peer Fundraising
What is a P2P Fundraiser?
A P2P fundraiser is a supporter who rallies around your cause to fundraise on your behalf. These supporters create their own fundraising page as a spin off of your main KY Gives profile. Your fundraisers will share that page with their network to expand the reach of your cause and bring in new donors. These individuals are passionate about the work you do, and use their voice to make a difference!
Who are Your Potential Fundraisers?
How Does it Work?
Step 1: Head to your KY Gives Dashboard through your GiveGab Account
If your home page is not your admin dashboard, click on the drop down box at the bottom of the screen next to “Viewing Dashboard For” to view a list of organizations that you are an administrator for. Click on the name of your organization you’d like to access.
Step 2: Add Peer-to-Peer Fundraisers to your KY Gives Dashboard
From your Giving Day Dashboard, expand the tab that says "Add Fundraisers" to recruit P2P Fundraisers for your cause. Click the "Add Fundraisers" button to start inviting them.
You can invite multiple people at once by clicking the "+ New Fundraiser" button. Once you've added all of your fundraisers, click the "Next" button.
Step 3: Customize & Send Your Invitation
After clicking the "Next" button you'll be able to compose a custom message that your fundraisers will receive in their invitation email. You can customize the email subject and message before sending it off to your supporters. Once your message is ready to send click the "Send" button.
After clicking the "Send" button you'll be able to view and manage your fundraisers from the "Add Fundraisers" tab of your Giving Day Dashboard.
Step 4: Share the KY Gives Fundraiser Guide with your P2P Fundraisers
This page allows your P2P fundraisers to learn about all the features they can utilize when creating their fundraiser. Within this Fundraiser Guide, they have access to communication templates, and P2P strategies.
When you press "send", the supporter will receive an email with your message along with a link their Fundraising Toolkit where they can manage and customize their page.
Your supporters can also start fundraising without being recruited by clicking the “Fundraise” button on your KY Gives profile. Those fundraisers will be directed to their Fundraising Toolkit where they can start customizing their page and reaching out to their network immediately!